Wednesday, 6 January 2016

People who are included in evaluating online buying behavior

The total number of people who were included in our study were performing different jobs and the remaining were studying.  The age of these participants was 24-35 years.  One member did not bought anything from the online stores. One member has bought frequent things from the internet and the rest of the members have purchased one or two items in the previous year and they spent about 15000-100000. The members includes in our study briefed us that they spent 2-3 hours daily on the internet and this is beyond the time they spend for doing their related works. When the reviewer questioned them about the time they utilize on the internet and the amount of goods they have bought online during the previous year, the two members replied that they have purchased the garments for two times in the previous year but the give preference to shop the household items, and one of the precipitant provided us with a list of goods which included mobile, garments, footwear’s, and tablet. The remaining one member said that he only prefers to buy the clothes and he make transactions only when it is required to buy.


The other interviewer questioned about the online trading during the previous one year.  One person has shopped a mobile of sonny company, the other made constant purchases through the internet and taken 5 vendors in the past one year, one member told us that he was very keen to shop online when he was in America but when he came to Pakistan so he has bought only one item, one member used to buy from the brick and mortar shopping store, and was feeling that his credit card should not go in wrong hands. When the participants were asked that they should pay on receiving the goods, they replied that they no information about this provision but he will give importance to shop through online stores because the products are reliable. He also said that he can make a comparison between different production the internet because he has no worry of time as compared to shop through a shop nearby.  One member did not satisfied with this view and said that if you want to buy an electronic product so you should buy it through the internet because the products available in the sadder are not reliable and if you want to buy the garments so you should prefer it to buy through  a nearby shop.